Redesigning and streamlining a university website
The Campbell brand was redesigned and the old website became outdated. The CMS also needed to be updated to accommodate the University’s growing needs.
My role
I worked with a team of designers, writers and developers to update campbell.edu to a more modern, on-brand site with an improved user experience.
Worked with an external partner and internal stakeholders to build 22 websites in 18 months
Coordinated between internal team and external partner during the redesign process
Managed website updates after the new experience was released
Our partner
Insights & Ideation
We partnered with a local digital firm to extend our small internal team and help lead us in research and development.
After surveys, interviews, and stakeholder feedback, we were ready to get started on designing a new unified digital experience.
75%
of students and staff reported difficulty finding information
1,277%
increase in mobile traffic to the university website since 2011
“I’m considering applying to Campbell but the website is so confusing. If it wasn’t such a hassle to find the information I need, especially on my mobile device, I would apply in a heartbeat. I wish it was easier to understand so I could make confident decisions about my future.”
Planning
Wireframing
Redesign
We defined a consistent color palette, icon library, fonts and graphics along with flexible layouts and components to allow for various needs while maintaining brand consistency.
Users would maintain a sense of place and schools within the university could still feature different types of content. We also moved all websites to Wordpress and trained content contributors across campuses to maintain their own content.
Logo redesigned by Jonathan Bronsink
We launched 22 microsites in 4 phases over an 18-month period.
Our small internal team continued to iterate by evaluating data, improving the design, and developing new features as needed. The new experience was well received and provided users with a unified look and feel across all pages.
“The website needed a lot of upgrading in terms of visual appeal, as well as organization, and the new website accomplishes both of these things.”
— User feedback
